BoxScore Brands Divests Ice Cream Vending Assets In LA And Las Vegas

Posted On: 4/22/2019

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LAS VEGAS -- BoxScore Brands Inc. has sold certain assets in its ice cream vending operation in southern California and Las Vegas, NV.
 
The sale reportedly netted the company $350,000 in cash. Proceeds will be used for the retirement of certain equipment leases and general operating purposes, according to officials.
 
"While we continue to sell Major League Baseball ice cream under an existing license, the company has elected to focus on wholesale distribution over machine collections," said newly appointed BoxScore Brands chief executive Michael Flanagan. "We feel this is a smart move for the company operationally in view of the geographic dispersion of certain vending machines and related costs to operate with today's oil and gas prices."
 
Founded in 2007 and headquartered in Las Vegas, with offices in Orange, CA, BoxScore Brands says it served 300-plus points of sale in California and Nevada through frozen vending machines and reach-in freezers. In 2018, BoxScore Brands launched an ice cream under a national sports license into five major U.S. markets including Boston, New York, Houston, Dallas, and California.
 
Post-sale of its Las Vegas and Southern California business, the company says it will have vending machines and reach-in freezers that will be used to trial new product concepts in several markets to "monitor sell- through performance."