BMI Refreshes Brand Identities With New Logotypes And Taglines

Posted On: 11/16/2017

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ORLANDO, FL -- BMI Merchandise (Lakewood, NJ) will unveil new branding at a press conference during the 2017 Attractions Expo here. It's scheduled for 11 a.m. on Friday, Nov. 17 in BMI's Booth 1824 at the Expo, which is being held by the International Association of Amusement Parks and Attractions in the Orange County Convention Center .

BMI will take the wraps off new logos and taglines for the company and its Automated Merchandise Replenishment System service at the press conference. According to president Shelley Katz, the company's business has grown over the past 30 years, and it's time for change. The updated identities continue to reflect the company's mission of providing end-to-end seamless solutions to its partners while expressing itself in a "forward, contemporary way."

The new BMI tagline, Moving Fun Forward, emphasizes that the firm is in the business of fun, providing products and services to the amusement industry and progressing continually within the changing market. "We're always innovating, improving efficiencies for our customers," Katz observed. "When we looked at our brand identity, we knew it was time for BMI to tell a new story."

The company developed its automated merchandise replenishment system to streamline and enhance the daily operation of prize redemption centers. AMRS, whose new tagline is Integrated Redemption Technology, incorporates state-of-the-art plan-o-gram technology with seamless merchandise analytics. Working with its clients, BMI uses a redemption area's physical dimensions to create digital planograms tailored to each facility's dimensions and showing item placement and bin arrangement. BMI's design team incorporates existing merchandise into the new planogram so the client knows just how all the prizes are to appear on every wall and counter.

AMRS now includes an inventory-management system that calculates optimum par levels for each location, based on relevant sales data. All merchandise comes barcoded and tagged with point value and other vital tracking information. Adding new items is seamless too, with automated planned-item introductions. And it can accurately tally merchandise inventory based on weight, freeing the operator from the need to hand-count bin contents. According to BMI, its AMRS locations receive products on a just-in-time basis, with items and quantities directly based on inventory. The client makes use of its own website portal to view weekly updates to digital planograms with precise detail on product position as well as detailed account orders, past order history and custom reports that analyze details such as item, point value, dollar sold, category and top sellers. The website also tracks shipping and provides access to reporting and accounting tools.


UP TO DATE: New logotypes and taglines for BMI Merchandise reflect company's expansion in a changing marketplace.