Big Buck Hunter-Busch Beer Promotion Rolls Out With NASCAR Race

Posted On: 9/12/2019

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START YOUR ENGINES: Getting ready for NASCAR's Bojangles Southern race in Darlington, SC are (from left to right) Pat McGrattan, Player One Amusement Group (Charlotte, NC); George Petro, Raw Thrills; Dave Snipes; and Ken Godley, Frankie's Fun Park. Promotion offers players a lot of fun and the chance to win a Busch Beer-themed Big Buck HD game, and encourages operators to get qualifying BBH HD games online without service fees during the promotion. It ends on December 31, 2019.

DARLINGTON, SC - On Sept. 1, Kevin Harvick raced the Busch x Big Buck Hunter #4 car in the Bojangles Southern 500 here. The race kicked off one of the biggest partnerships in Big Buck Hunter history, the " Great White Buck Challenge."

Busch Beer x Big Buck Hunter brings patrons the Busch Hunting Permit, a special-edition player card that players can purchase at and the Great White Buck Challenge.

"Players are going wild over these exclusive cards that activate a brand-new challenge on Big Buck HD units," the Big Buck Hunter team at Raw Thrills and Play Mechanix explained. The player pays the normal cost of a Big Buck HD play and receives one opportunity to bag the majestic Great White Buck. The successful player then receives five entries into a sweepstakes for a free Busch-themed Big Buck HD machine. And Busch Beer will donate $5 to the National Forest Foundation for conservation for every Hunting Permit purchased.

"Make sure your players can access this exclusive content and contribute to environmental conservation efforts," the manufacturer advised operators. That access is available through connected Big Buck Hunter games.

To encourage operators to get their equipment online, Raw Thrills and Play Mechanix are offering to connect any game that has not been registered online within the past 90 days, or never has been online and comes online during the promotion period (which runs until Dec. 31), without incurring CoinUp service fees during this period. Operators with questions about this limited-time offer can call (866) 646-1975 or email inquiries to

Connecting a game gives it access to exclusive Busch x Big Buck Hunter promotions, automatic software updates, game operations and collections data, local tournaments, custom advertisements, and increased earnings through competitive online play that creates repeat customers.

Busch wholesalers will be delivering promotion packs to bar locations throughout the country. Along with signage, coasters and other point-of-sale material, the pack includes coupons that can be given to patrons with every purchase of a Busch beer. The coupon offers a unique code good for one free play on a connected Big Buck HD machine, when that machine is not being played and has no credit.

All promotions are available only in the United States. Players must be at least 21 years old to participate.

SUPPORT: Busch Beer is providing Big Buck Hunter HD locations with extensive point-of-sale support for the Great White Buck promotion, which is conducted with special-edition player cards like the one shown here. A player who purchases the card and shoots accurately receives five entries in a sweepstakes for a Busch Beer-themed BBH HD game (at right).