Betson Extends National Distribution Pact With Cafection Ventures

Posted On: 1/31/2019

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CARLSTADT, NJ — Betson Enterprises and Cafection Ventures (Québec, PQ, Canada) have announced an extension anbd enhancement of their distribution agreement. That accord, under which Betson distributes and provides nationwide U.S. support for Cafection's office refreshment service equipment and accessories, was inked in 2011.

The extended partnership includes a wider range of marketing activities including social media and other digital marketing platforms and strategies. Betson and Cafection will join forces in U.S. trade show participation, showcasing the state of the art in workplace refreshment services. And Betson has increased the number of locations through which Cafection parts and accessories will be available. It also is expanding the assortment at its online store.

"The Betson team is excited to continue to support the Cafection business in the U.S.," said Richard Zayas-Bazan, vice-president of Betson Imperial Parts & Service. "Through this new agreement, we can better satisfy customer needs for office coffee service parts and accessories."

"Betson Enterprises has always delivered high-quality services meeting our requirements," said Cafection Ventures chief executive François Baron "On the one hand, by renewing this partnership, Cafection ensures the stability and continuity of the service for our clients. On the other, Cafection also benefits from a growing presence with a trusted and well-established company."

Betson Imperial Parts & Service offers a full line of parts and service to the coin-operated amusement, vending, office coffee service, gaming and billiard industries. With more than 80 years' experience, Betson helps its customers find the parts they need.

Cafection was founded in 1996, and has been manufacturing coffee machines for more than 20 years. A leading designer and producer of bean-to-cup machines for the North American office refreshment service market, the company has some 100 employees. Cafection distributes its lines of premium OCS coffee machines to more than 80% of the Fortune "500" companies.

Since 2017, Cafection has been a member of Evoca Group (Valvembro, Italy), one of the world's leading manufacturers of professional coffee machines and a major international player in vending, coffee service and foodservice. Click here to read VT's article.