Benefits Of Installing A Photobooth At Your Business

by James Liess
Posted On: 8/30/2019

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James Liess

A photobooth has been a fun entertainment option for teenagers and families alike for years. But with the transition to everyone having a mobile phone in their pocket you might think that a photobooth seems old fashioned. With new technologies and easy connections to the internet, photobooths now offer great interactive possibilities to entertain guests and drive traffic.

With technologies like Apple Industries' Face Place Smile 2.0, consumers can now print and share photos directly from the booth to Facebook, Twitter, Instagram and more. Additionally, there are now units in a variety of sizes so finding the right fit for your business is easy.

Photobooths serve as a great purchase decision for event planners, route operators, location owners from shopping malls to bars, restaurants and amusement parks. Our friends at Apple Industries have provided a list of the top benefits for installing a photobooth at your business.

>> Increase Revenue

>> Create a new revenue stream for your business/location

>> Increase profit (quick return on investment)

>> Drive traffic to your location or specific area within your location

>> Increase visits from repeat customers

>> Offer a fun experience to your customers and increase loyalty

>> Extra entertainment options increase dwell time and consequently sales

>> New opportunities for birthday party rentals

>> Upsell from the booth (use fourth frame as coupons)

>> Create a selfie wall to encourage customers to use the photo booth and be part of the "wall of fame"

>> Use your booth for promotion

>> Use your photobooth to promote your location/business or brand via social media

>> Try using the photo strip fourth frame as a coupon to promote your products or offer discounts/special offers. The fourth frame is the last photo frame on a photo strip. Three photos are allocated to the end user and the fourth space for logo, branding, coupons etc.

>> Photobooths can be a great marketing tool to promote your services/products or raise awareness of your brand: via external decals, external screens, fourth frame, watermarks on large prints and an excellent way to launch a new product by wrapping a booth with the product branding/logo

>> Create an attraction, fun focus point at a corporate or private event or drive foot traffic to your booth in a trade show

>> Fun activity for guests/employees to bond together and post pictures on social media

>> Capture email with your photobooth

>> Increase your database by capturing email addresses from the photobooth

>> Email offers to your database

>> Build a community and loyalty by keeping in touch with your customers

>> Entertain customers

Why would your customers use a photobooth?

>> Capturing a moment with a loved one, friends (Birthday, Valentines, killing time with a friend)

>> To have fun during a party: great way to take group pictures

>> Corporate events

>> Print a fun photo montage with your photo next to licensed characters, celebrities

>> For nostalgia: Generations of consumers who grew up using the old-style photobooths

>> To print and share better selfies: photo booths have better lighting and a better camera

>> Share your great photo with friends on social media

SAY CHEESE: Apple Industries' Photo Studio Deluxe draws crowds of showgoers eager to strike a pose at International Association of Amusement Parks and Attractions last fall in Orlando, FL.

YOU LOOK MARVELOUS! Apple Industries Marvel Adventure Lab booth transforms patrons photos with comic-style effects and integrate them within the selected Marvel Comic Adventure. The photo is then printed as a comic book cover or page.

JAMES LIESS leads marketing and communications for Betson Enterprises focused on working with manufacturing partners to grow awareness of products and services. He has more than 15 years of experience working with global brands in the sports and entertainment industry.