Bay Tek Appoints Morgan Ward Licensing Director For Its DBG Unit

Posted On: 1/10/2019

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   Morgan Ward
SAN FRANCISCO -- Morgan Ward has joined Dimensional Branding Group, a division of Bay Tek Games (Pulaski, WI), as licensing director. DBG is a brand extension agency focused on brand licensing, business development and promotion services. It was acquired a year ago by Bay Tek, a leading designer and manufacturer of arcade redemption games that has evolved into a multi-platform entertainment company.

Ward brings more than 15 years' experience in licensing to her new post. She began her career in the toy and collectibles sector with Nakajima USA. She has worked with licensors including Sanrio, Coca-Cola, Disney, the NBA, LiveNation, Ford and Angry Birds, representing manufacturers including Teleflora, Junk Food Clothing, Fifth Sun and Mighty Fine. Over the past five years, she has expanded her licensing breadth with outbound licensing through her firm Kitsch Cache, serving as a consultant for Tentacle Kitty and others, including most recently Dimensional Branding Group.

"It's so exciting to grow our team as we continue to focus on expanding our entertainment offerings through licensing initiatives," said Bay Tek director of innovation Holly Hampton. "Morgan is an awesome cultural fit, and she brings a new energy to the team that has already upped our game."