Bank Commissions Steampunk ATMs For Budapest Festival

Posted On: 5/13/2016

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TAGS: Steam Punk ATM Budapest 100, CIB Bank, 120-year-old automated teller machines, photo booths, Saatchi & Saatchi Budapest

BUDAPEST -- To celebrate Budapest 100, an urban festival in Hungary's capital, CIB Bank put out a pair of ersatz 120-year-old automated teller machines that acted as photobooths. The steampunk stunt was the brainchild of ad agency Saatchi & Saatchi Budapest. (Steampunk is a subgenre of science fiction, or science fantasy that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery.)

For Budapest 100, two steampunk ATMs were placed in front of CIB branches on Nagykörút (Grand Boulevard) in the bustling capital city for two days. Instead of dispensing cash, the ATMs took a picture of the consumer and printed it on a replica of a Pengő banknote (long out of circulation). The photobooth ATMs enhanced the antique effect by spouting steam, bubbling liquid and turning gears while printing the photo.

According to Saatchi & Saatchi Budapest, the machines attracted more than 2,000 patrons.

Steam Punk ATM
VERY OLD SCHOOL: This steampunk ATM was used to promote the CIB Bank in Budapest. The highly stylized machine, created by Saatchi & Saatchi Budapest, operated as a photobooth to create a memento banknote during a recent festival.