Australian Coffee Franchise Signs Largest U.S. Deal

Posted On: 11/4/2019

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NEW YORK CITY -- Xpresso Delight, a coffee service franchisor founded in 2003 in Australia, said another new multi-unit franchisee has joined the brand's aggressive U.S. expansion, this time in northern New Jersey. The newest Xpresso Delight franchisee will bring the company's automated café to the Garden State, which is the fifth state to bring its pay-per-cup model to workplaces demanding a higher quality coffee experience for their employees without the significant upfront costs that come with high-end coffee and espresso systems.

The five-unit franchise deal will service Bergen, Essex, Hudson, Middlesex, Morris, Passaic, Somerset Sussex, Union and Warren counties. The company said the signing joins recent deals in Charlotte, NC, and Ft. Lauderdale, FL. Officials said its newest franchisees are northern New Jersey natives with a network of business and personal connections in the area. The husband-and-wife team have built careers in the corporate world with backgrounds in finance, marketing and sales.

"Expanding into New Jersey is immensely important for our brand as we continue to prove out the franchise model in new markets," said Xpresso Delight chief executive Nigell Lee. "Our focus is to bring the café experience to every office in the country, and we are confident with this signing that we will build momentum in Northern New Jersey that will propel us to achieving our goal."

Xpresso Delight was created by Paul Crabtree and Stephen Spitz who saw the need for a better office coffee. They went to work finding the right machine, coffee beans and systems for their new company, and chose a Swiss-designed machine and premium proprietary coffee roast blend. The bean-to-cup machine's selections range from espresso, macchiato, latte, and cappuccino to additional espresso-based drinks.

Franchising since 2014, the brand has reportedly grown to more than 200 franchises sold in Australia and New Zealand. Currently, Xpresso Delight says it has 18 franchises operating or under development in the United States, primarily along the East Coast. In the next five years, its goal is to have machines in each of the 50 major cities across the country, including Chicago, Dallas and Houston. The company has exclusively partnered with Oakscale, a New York-based franchise development company, to aid in the development efforts.