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August 9, 2005: DeRose Becomes Chairman Of Global VR; Playboy To Enter LBE Business, Says Christie Hefner; Louisiana State Senator Calls For "Violent" Video Game Ban; TouchTunes' Promotes Clarton

Posted On: 8/9/2005

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SAN JOSE, CA - Global VR president and chief executive Jim DeRose has been installed as the video game company's chairman of the board, it was announced yesterday. DeRose joined the company last April following 30-plus years of top corporate leadership at Acclaim Entertainment, PDI/Dreamworks, Mattel USA and the Hanes Division of Sara Lee Corp. In just five months he has helped GVR "regain momentum," said Patrick Imeson, managing director of Calim Private Equity, a leading GVR investor. DeRose succeeds company founder, and previous chairman, Milind Bharvirkar, who no longer has an active role in the company and is presently pursuing other business interests, according to the company. Last weekend GVR hosted dozens of players to a $100,000 championship tournament on "EA Sports Madden Football" at the Alexis Hotel and Resort in Las Vegas. The company plans to launch monthly cash tournaments on its "EA Sports PGA Tour Golf , Challenge Edition" video game later this year. DeRose promised that more high-profile products and innovative programs are on the way.



CHICAGO , Playboy Enterprises Inc. has been associated with the amusement machine industry chiefly as a high-profile licensed property for pinball machines made by Data East and more recently, Stern Pinball. PEI chairman and CEO Christie Hefner recently told Forbes: "We're getting ready to try location-based entertainment. We'll combine dining, gaming and entertainment to bring the brand to life in new Playboy Clubs that we plan to open next year in Las Vegas and Shanghai." Presumably in this case "gaming" means slot machines, although observers wager that some "Playboy" pins may find their way into the new generation of Bunny clubs as well.



DRY CREEK, LA,State Sen. James David Cain (R) plans to introduce a bill to ban the sale of violent and sexually explicit (home) video games to minors in the next regular session of the Louisiana State Legislature. Cain said he is motivated by the Entertainment Software Rating Board's recent decision to reclassify the video game "Grand Theft Auto: San Andreas" to "AO" for "adults only" (18 years or older). In a now-familiar pattern, Cain's bill would criminalize the sale of violent or sexually explicit home video games to anyone under 18. At press time it remains unclear if rentals and, by extension, coin-operated games would fall under the bill.



BUFFALO GROVE, IL , Dan Clarton, TouchTunes Music Corp.'s top-selling regional sales manager, has been promoted to the new position of director of sales, reporting to vice-president of sales and marketing Dan McAllister. In his new post, Clarton will oversee day-to-day sales operations in TouchTunes' seven U.S. regions. He also will continue in the role of Midwest sales manager, the post he's held since joining TouchTunes in early 1998. McAllister said TouchTunes is expanding into international markets and new product areas such as the non-coin-operated Pro Division, and thus required a new sales leader for its core domestic coin-op market. Clarton's industry résumé includes sales and marketing positions at American Vending Sales and Premier/Gottlieb.


The material here is from "Ahead of the Times, VT MUSIC & GAMES," an electronic supplement that instantly delivers the latest news in the coin-op music and games industry. If you would like to receive Ahead of the Times by e-mail, or know someone who would, send a request along with the recipient's e-mail address and company name to; Subject: "SUBSCRIBE: AHEAD OF THE TIMES MUSIC & GAMES." Subscriptions to the newsletter may only be requested by e-mail. Your request may not be fulfilled if the subject line field is incorrect or incomplete.