Atos Implements Connected Cooler System For Coca-Cola Hellenic Bottling Co.

Posted On: 7/3/2018

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PARIS -- Atos said it will provide end-to-end IoT services for the Coca-Cola Helenic Bottling Co. Connected Cooler program under a new multi-national contract with the bottler. The program delivers insight into consumer behavior and retail performance while helping to improve operational efficiency and increase sales revenue.

Coca-Cola HBC is one of the world's largest Coca-Cola Co. bottlers with operations in 28 countries in Europe, Russia and Nigeria, serving approximately 595 million consumers.

The Connected Cooler system connects all devices within the retail sales process. Based on components of Microsoft Azure IaaS, PaaS and IoT Hub, millions of different devices like shelves, vending machines or coffee machines can be connected, capturing data on customer behavior, usage and state of operation.

Coca-Cola HBC plans to have the Atos Codex Connected Cooler solution in place on the first 300,000 of its fleet of 1.6 million coolers in operation by the end of 2018.

This solution will enable Coca-Cola HBC to access point of sale data, including: in store cooler placement and availability, temperature, stock-level, product placement, customer behavior and trends. This end-to-end solution will enable Coca-Cola HBC to connect, collect and manage data from connected coolers across the 28 countries where Coca-Cola Hellenic operates.

Smart coolers also enable proximity interaction with the use of mobile apps, enabling Coca-Cola HBC to engage with customers in real-time. This provides an added value with customized offers and near-me promotions, turning digital engagement into increased product sales.

Using either existing cooler sensors or fitting new ones, the solution establishes secure network connections to a cloud-based IoT platform over which the data can be processed and analyzed. Atos is managing the project using Atos Codex IoT technologies and through partnerships with Microsoft and eBest IoT.

"Using Smart coolers is the first step in this journey towards a fully connected ecosystem. This end-to-end solution will not only enable Coca-Cola HBC to easily manage the data from millions of connected coolers, but also be the foundation in turning more assets such as shelves and vending machines into IoT devices," said Peter Pluim, executive vice-president of infrastructure and data management at Atos. "In addition, these connected assets will become an important touchpoint for consumer engagement."

Atos has been working with Coca-Cola HBC for more than 15 years as a strategic IT partner in developing and managing its key IT solutions.