ATMIA Publishes Report On Independent Deployments In Canada

Posted On: 11/21/2018

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SIOUX FALLS, SD -- The Automated Teller Machine Industry Association (ATMIA) has published a detailed analysis of the market environment for independent ATM deployers operating in Canada. The proprietary study is based on data compiled through extensive research and consultation with Canadian experts.  

The report is the second in an ongoing series of studies designed to analyze the environment for IADs in key markets around the world. ATMIA previously published a study of the IAD market in the United States.

"This analysis completes ATMIA's first in-depth study of North American IAD markets, following the earlier publication of the IAD market in the U.S., said ATMIA chief executive Mike Lee. "It illuminates the unique market characteristics that make IAD ATMs such a vital part of Canadian financial services, and why cash continues to be preferred by Canadian consumers for face-to-face retail transactions."

The ATMIA analysis addresses a number of topics including the state of the Canadian economy, the present market share of IADs, new product development and relevant regulatory developments.

"ATM deployment in Canada is growing, and both IADs and banks continue to invest in enhancements to ATM functionality," said Leland Englebardt, Practice Leader of Financial Services at Upshot Advisors, who edited the report. "The study analyzes the mutually beneficial relationships among Canadian IADs and merchants, for whom ATMs are an important component of their product line; and banks, which use IAD ATMs to expand the reach and visibility of their customer service."

"The two North American markets have many similarities and many important differences," ATMIA's Lee said.  "Taken together, ATMIA's studies of Canada and the U.S. provide a wealth of information for IADs already operating in the markets and IADs that may be considering new or expanded investments in North America."

In 2019, ATMIA will publish additional market analyses addressing IAD activities across the world.

The Canada study can be accessed through the association's website at www.atmia.com.

Members may purchase the paper through the website for $150. It's available to nonmembers at $500.

Founded in 1997, ATMIA serves more than 10,000 members from over 650 participating companies in 65 countries. Member companies span the entire ATM market including financial institutions, independent ATM deployers, equipment manufacturers, processors and a wide range of ATM service and value-added solution providers.