Monday, November 20, 2017 | Today's Vending Industry News
ATMIA Launches 'Withdraw Cash Wednesday' Campaign

Posted On: 11/14/2017

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SIOUX FALLS, SD -- The ATMIA, a global trade association for the ATM industry, announced that its U.S. Withdraw Cash Wednesday campaign has launched. The campaign's video, Facebook, LinkedIn and Twitter profiles, website, and cash blog encourage consumers to visit ATMs every Wednesday to get cash for weekend spending tips regarding their budgets and reducing debt. The campaign will begin on Nov. 22, the Wednesday before Thanksgiving, Black Friday and the holiday shopping season, hoping to significantly increase ATM cash withdrawals nationwide.

Withdraw Cash Wednesday is the brainchild of ATMIA's International Marketing Committee. In its first year, initial efforts are focused on the U.S. consumer campaign to get people into the habit of withdrawing cash every Wednesday. A sponsorship campaign is also underway, with funds earmarked towards 2018 to gain further momentum and traction with consumers across the country.

"There's a lot of cash bashing going on, but in today's world, cash continues to be the number one way people choose to pay," says Mike Lee, chief executive officer for ATMIA. "Withdraw Cash Wednesday is a super way to help both consumers and the ATM industry. I want to thank the sponsors and volunteers involved in bringing Withdraw Cash Wednesday to fruition this year, and look forward to the campaign's success for many years to come."

Participating consumers receive regular reminders to withdraw cash on Wednesdays, as well as no-nonsense cash spending and budgeting tips, via email or text. Facebook, LinkedIn and the Withdraw Cash Wednesday cash blog contain timely articles consumers can use to budget and spend with cash to reduce debt. A convenient ATM Locator directory is also available for consumer lookup on the Withdraw Cash Wednesday website.

ATM industry constituents are encouraged to support the Withdraw Cash Wednesday campaign by ordering ATM decals and signage along with promoting the campaign through client newsletters and social media channels.

ATMIA is a nonprofit trade association representing the global ATM industry. Serving more than 10,000 members from more than 650 participating companies in 65 countries, the association spans the whole ATM ecosphere, including financial institutions, independent ATM deployers, equipment manufacturers, processors and a plethora of ATM service and value-added solution providers.