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ASI Returns To Vegas For March 28-30 Run

Posted On: 3/15/2007

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LAS VEGAS -- After two years in Chicago, the Amusement Showcase International returns to Las Vegas for its 2007 edition. Sponsored and produced by the American Amusement Machine Association, the show takes place Wednesday through Friday, March 28-30, at the Las Vegas Convention Center.

Approximately 4,000 industry members are expected to participate. Typically, more than 500 international visitors from some 40 countries attend this annual spring show.

Nearly 150 manufacturers and suppliers to the coin-operated amusement industry will showcase products and services. A concentrated program of six seminars, spanning two days, will focus on street routes and FEC businesses, as well as on operator management issues. Fundraisers and social events, including AAMA's annual golf outing (one day before exhibits open) and the Big Raffle Drawing, held the show floor on Friday, round out the conference schedule.

Exhibits will include the latest video games, pinball machines, jukeboxes, redemption equipment and pool tables, along with merchandisers, cranes and rotaries. Other showcased items include kiddie rides, sports games, cabinets and prize merchandise. Cabinets and components, as well as support equipment like coin counters and bill acceptors, will also be on display.

Show hours are 10:00 AM to 5:00 PM the first two days of the show; exhibits close at 4:00 PM on the final day. Advance registration closed in late January; onsite registration is $70 per person. Registration begins at 8:00 AM on Tuesday, Wednesday and Thursday, and at 9:00 AM on Friday.

Seminars begin Wednesday, March 28, with a session from 8:30 AM to 10:00 AM entitled "Are You Getting The Most Out of Your Redemption Games?" Operator and manufacturer Rich Oltmann of Enchanted Castle (Lombard, IL), who is also owner of the Family Fun Companies, will discuss how to increase revenues through redemption counter setup, game selection and customer perceptions of value.

Also on March 28, from 10:15 AM to 11:45 AM, Michael Getlan of Amusement Consultants (New Rochelle, NY) will discuss "How Much is That Doggie in the Window? Redemption Prizes and Displays." Getlan will describe trends in redemption prizes and display techniques, as well as redemption center layout and design.

From 1:30 AM to 2:45 PM on March 28, Alan Ramsay of CLM Entertainment (Cumberland, RI) will give a presentation called "Hire Right: Interview for Success," which will cover the application process, interviewing techniques, reviews and exit interviews. All in attendance will receive copies of sample interview questions and other HR material.

The Thursday, March 29 seminar program begins with "Get Your Party On!" from 8:30 AM to 10:00 AM, led by Dorothy Lewis of Fun Station Associates (Atlanta). Lewis will survey marketing methods used to expand party business for FECs and upselling.

From 10:15 AM to 11:45 AM on March 29, Ben Jones of RECreation Group (Rochester Hills, MI) will be joined by Michael Getlan of Amusement Consultants as they reveal "The Hidden Qualities of Management." The session will encourage managers to look beyond measurable factors to focus on intangible elements of quality and leadership.

ASI educational sessions conclude on March 29 from 1:30 PM to 2:45 PM, with "Recapturing Lost Revenue: Leagues, Tournaments & Promotions," led by James Hill of CoinOp Sports (Bartlett,IL). Hill will focus on the basics of these classic marketing tools including planning, marketing, implementation and post-event evaluation. Participants will work in groups to do mock projects.

Accommodations have been reserved at the Las Vegas Hilton, the official ASI headquarters hotel, at a conference rate of $159 single/double, available from March 24 to April 1, 2007. For housing reservations, contact the Hilton directly at (702) 386-7813 or (888) 892-5822; fax (702) 386-7818; email: housing@lvcva.com.

The American Amusement Machine Charitable Foundation will sponsor three charity events before and during ASI. A portion of the proceeds will go towards The Children's Miracle Network and Kids Enjoy Exercise Now.

AAMCF's annual Charity Golf Outing begins at 1:00 PM on Tuesday, March 27, at the Stallion Mountain Country Club. New this year is a $50,000 hole-in-one contest that will award other lavish prizes such as vacation packages and deluxe golf clubs. The entry fee is $195, which includes shuttle service from the Las Vegas Hilton and a luncheon served on the course. Bag handling and golf club rental is an additional $60.

The AAMCF Silent Auction will take place from 10:00 AM to 5:00 PM on March 28 and 29, and from 10:00 AM to 12:00 noon on March 30. Industry members may submit bids for equipment donated by AAMA members and suppliers.

At 3:00 PM on Friday, March 30, AAMCF will conduct the Big Raffle. Industry members who purchase tickets during the show will have a chance to win new coin-operated equipment donated by AAMA member manufacturers, distributors and suppliers. Prizes will be grouped into three lots; each will include several machines.

For updated information, visit asi-show.com or contact show management by phone at (708) 226-1300 or by email at info@asi-show.com. The American Amusement Machine Association may be reached at (866) 372-5190, or online at coin-op.org.