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ASI And Fun Expo Put Final Touches On Collocation: March 11-13

Posted On: 2/23/2009

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Coin-operated, coin-op, amusements, arcade, vending, bulk vending, trade show, videogame, video game, jukebox, pinball, games, machines, Amusement Showcase International, ASI, Fun Expo, AAMA, American Amusement Machine Association, International Association for the Leisure and Entertainment Industry

LAS VEGAS -- After a decade of collocating with the Amusement and Music Operators Association's International Expo in the fall, FEC show Fun Expo for the first time will share space with Amusement Showcase International. ASI is sponsored by the American Amusement Machine Association, while Fun Expo is majority owned by the International Association for the Leisure and Entertainment Industry.

More than 3,000 trade members are expected to inspect goods and services displayed by a combined total of approximately 160 exhibitors at the two events, which take place at the North Hall, lower level, of the Las Vegas Convention Center from March 11 to 13.

Exhibits are open on Wednesday, March 11, from 10 a.m. to 5 p.m.; Thursday, March 12, from 10 a.m. to 5 p.m.; and Friday, March 13, from 10 a.m. to 4 p.m. New this year, ASI/Fun Expo badgeholders will be allowed entry into the International Pizza Expo, which is being held at the convention center from March 10 to 12.

Advance registration is $50; onsite registration is $70. ASI will provide a free seminar program with topics ranging from email marketing to redemption pointers and product safety issues. Alongside Fun Expo, IALEI will conduct the Fun Academy, an extensive educational program with seminars and workshops for industry rookies. Fun Academy is a separate, paid program.

This year at ASI's hotel headquarters, the Flamingo Hilton, showgoers pay only $99 a night for single/double rooms, plus 9% city tax. On show days, shuttle bus transportation will be available between the hotel and the Las Vegas Convention Center.

Show highlights include two fundraisers for the American Amusement Machine Charitable Foundation. The AAMCF's annual Win The Skin Charity Golf Tournament begins with lunch at 12:30 p.m. at the Silverstone Golf Club on Tuesday, March 10, followed by a shotgun start an hour later. On the show floor, the yearly Big Raffle will be held; a portion of raffle proceeds will be donated to the Children's Miracle Network and Kids Enjoy Exercise Now (K.E.E.N.).

In Fun Expo territory, the IALEI chairman's reception and awards presentation takes place Tuesday, March 10, from 7 p.m. to 9 p.m. Winners of the 2009 Golden Token Awards will be announced. IALEI will provide complimentary hors d'oeuvres and beverages. A keynote address is slated for Wednesday, March 11, from 8 a.m. to 9:30 a.m., with the speaker yet to be announced.

All show participants are invited to the Industry Gala reception, which takes place Thursday evening, beginning at 6 p.m.

ASI's seminar program kicks off Wednesday afternoon. From 3:30 p.m. to 5 p.m., Michael Getlan of Amusement Consultants will present the "Top 10 Secrets of Success for Redemption Operations." During the same time slot, Ron Cates of Constant Contact will hold a session on email marketing.

On Thursday, March 12, two enlightening seminars run simultaneously from 3:30 p.m. to 5 p.m. A discussion on how to build customer loyalty will be led by Jim Chapman of Family Fun Cos., and a seminar about broadening parties beyond the traditional customer base will be presented by Dorothy Lewis of Fun Station Associates.

ASI's educational program concludes on Friday, with two seminars simultaneously scheduled between 9 a.m. and 11 a.m. Rich Oltmann of Family Fun Cos. will present a seminar on specialty merchandising. Alan Ramsay of CLM Entertainment and Ken Vondriska of Essential Services & Programs LLC will lead a program on the safe operation of amusement facilities.

Also on Friday, a free seminar sponsored by International Pizza Expo -- entitled "How To Build a Tremendous Windfall Profit of at Least $40,000 This Year Selling Pizza" -- is open to ASI badgeholders. IALEI's Fun Academy offers dozens of seminars on various tracks, including two all-day panels on Monday, March 9; one is a guide to creating and operating a successful FEC, the other an inflatables safety and certification exam program.

Additional Fun Academy sessions run throughout the week and include seminars on redemption, staff recruitment and retention, boosting sales, and food and beverage operations, as well as insurance issues, marketing and promotions, and effective management techniques, among others.

ASI and Fun Expo are managed by: William T. Glasgow Inc. For more information, contact show management at (708) 226-1300; fax (708) 226-1310.