Argentine Yerba Mate Poised To Be A Growing Trend In 2020

Posted On: 1/8/2020

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NEW YORK CITY -- Argentine Yerba Mate, a tea-like drink featuring powerful antioxidants and high caffeine content, is poised to be a top food and beverage trend in 2020.

The National Institution of Argentine Yerba Mate, a national organization focused on promoting the drink, is challenging Americans to swap their daily coffee for a cup of Argentine Yerba Mate, encouraging them to make the change by entering a social media sweepstakes.

Available nationwide in specialty tea stores, natural food markets and on, Argentine Yerba Mate contains 78 mg of caffeine, but with a caffeine kick that is more gradual, giving a sustained energy so there's no crash traditionally associated with coffee.

The superfood's nutrient profile is noted for helping with boosting immunity, increasing circulation, protecting liver cells, serving as a digestive aid, helping with weight control and more. Click here for more about the health benefits of Yerba Mate.

Yerba Mate is made from the leaves of the Yerba Mate tree, which are native to the Misiones and Corrientes Province of Argentina. Originally championed by the Guarani, an ancient people indigenous to the South American rainforests, the history of Yerba Mate can be traced back many centuries. It continues to be enjoyed across the globe, with Argentina as the world's leading producer.

For more information about Argentine Yerba Mate, the Coffee Swap challenge, inspiration and recipes, visit and follow along the #YesToYerbaMate conversation on Facebook and Instagram.