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Andamiro USA Signs Licensing Deal With NFL Players Association; 'NFLPA Super Star Football Coins' Is Partnership's First Arcade Game

Posted On: 9/14/2017

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GARDENA, CA -- The National Football League Players Association, through its licensing and marketing arm NFL Players Inc., has granted Andamiro USA Corp. rights to develop games incorporating some of the NFL's top-rated players and official NFLPA content, according to an announcement by Andamiro.

Under terms of the multiyear agreement, Andamiro is authorized to develop, manufacture and market officially licensed NFLPA arcade games, reported Andamiro USA Corp. president of sales Drew Maniscalco. "NFLPA Super Star Football Coins" is the first title created under the partnership.

"We are very excited to be associated with the NFL Players Association," Maniscalco said. "Football is the most popular sport in the United States, and the NFL players are the greatest in the world."

By uniting the best arcade gaming experience with the excitement of collecting souvenirs, Maniscalco explained, NFLPA Super Star Football Coins will maximize the brand power of the most recognizable NFL icons. The game employs the elements of skill cranes and coin pushers. Central to the concept are NFLPA souvenir metal coins emblazoned with images of professional football players, including Tom Brady, who is No. 1 on NFLPA's Top 50 Player Sales List. The object of the game is to pick up as many coins as possible, using a magnetic "claw," and to place them on the "pusher" ledge to initiate a win. 

Maniscalco said NFLPA Super Star Football Coins will be offered in a two-player cabinet featuring renderings of Tom Brady and Odell Beckham Jr. on the marquee, and six other NFL superstars on the game's exterior and interior panels. The game will launch with a souvenir coin set of 60 players. The coins double as redemption media (they can be traded in for tickets), so players can keep them or exchange them.

"We designed a brilliant branding strategy and put it into a fun game for amusement patrons," Maniscalco said. "Just as everyone has a favorite team, everyone has a favorite player and we have at least one player from every team."

He said NFLPA Super Star Football Coins is expected to begin shipping in mid-October.

Founded in 1956 and headquartered in Washington, DC, the National Football League Players Association is the labor organization representing professional American football players in the National Football League. It's a member of the AFL-CIO, the largest federation of unions in the United States.

Based in Gardena, CA, Andamiro USA Corp. is a wholly owned subsidiary of Andamiro Entertainment, a Korean game manufacturer founded in Seoul in 1992. The manufacturer recently began shipping two new arcades based on Nickelodeon licenses.

PHOTO: Min Lee (l.) and Drew Maniscalco, respectively Andamiro USA Corp.'s chief operating officer and president of sales, celebrate NFL Players Association's partnership with Andamiro during Licensing Expo 2017 held in May in Las Vegas.