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Amusement Expo Is Set For March 1-3 Run In Las Vegas

by Staff Reporters
Posted On: 2/11/2011

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Amusement Expo, coin machine trade show, Amusement and Music Operators Association, American Amusement Machine Association, National Bulk Vendors Association, NBVA, American Amusement Machine Charitable Foundation, amusement machine operator, bulk vending operator, jukebox, pinball machine, video game, arcade game, family entertainment center, Gary Brewer, Brewer Amusement, Donovan Fremin, Delta Music Inc., W.T. Glasgow Inc., AMOA Wayne E. Hesch Memorial Scholarship, National Association of Pizzeria Operators, Pizza Expo

LAS VEGAS -- The second annual AMOA/AAMA Amusement Expo is set for Tuesday, March 1 through Thursday, March 3, at the Las Vegas Convention Center. The 2011 American Amusement Machine Charitable Foundation golf tournament will be held on the previous day, Feb. 28. The adjacent Las Vegas Hilton is the host hotel.

For the first time, the event will be collocated with the National Bulk Vendors Association convention and trade show. | SEE STORY

There also is a one-day reciprocal admission policy between Amusement Expo and the Pizza Expo, which will take place in an adjoining hall. AAMA will staff a booth at that event, which is produced by the National Association of Pizzeria Operators.

The Amusement and Music Operators Association and the American Amusement Machine Association will conduct leadership and committee meetings during the Expo, which they own jointly. AMOA's general membership meeting and installation of officers for the 2011-2012 term is set for Wednesday, March 2, from 8 a.m. to 10 a.m. Outgoing AMOA president Gary Brewer of Brewer Amusement Co. (McMinnville, TN) will turn over the gavel to his successor, Donovan Fremin of Delta Music Inc. (Thibodaux, LA).

Three days of exhibits will showcase videogames, redemption games, merchandisers, jukeboxes, pool tables, pinball, sports games, laser tag, novelties, alley games, inflatables, kiddie rides, prize merchandise, components and supplies, along with allied products and services, from insurance to smartcard technologies.

Six free seminars will be offered at the Amusement Expo: SEE SIDEBAR BELOW. In addition, an FEC Summit will be sponsored by the International Association of Amusement Parks and Attractions (separate registration is needed). | SEE STORY

The new Amusement Expo made its debut in March 2010 as a merger of the AMOA International Expo and AAMA's Amusement Showcase International. It's managed by W.T. Glasgow Inc. (Orland Park, IL), longtime manager of AMOA's and AAMA's trade shows. Last year's show drew 1,830 registrants and 87 exhibitors occupying 295 booths.

Preliminary activities kick off Monday, Feb. 28, with the first day of IAAPA's FEC Summit from noon to 5 p.m. The American Amusement Machine Charitable Foundation's golf tournament at the Las Vegas Country Club takes place that same afternoon.

Tuesday, March 1, sees the first session of the expo seminar track, running from 8 a.m. to 12:30 p.m., and the second installment of the FEC Summit from 8:30 a.m. to 1 p.m. AMOA and AAMA leaders preside at the ribbon-cutting to open the show at 12:30 p.m., followed by an awards presentation. The exhibit hall will be open from 1 p.m. to 6 p.m.

The Wayne E. Hesch Memorial Scholarship raffle drawing takes place in the exhibit area at 5 p.m. The industry gala reception will be held at the Las Vegas Hilton after the close of the show.

The Wednesday, March 2, program begins with the AMOA breakfast and membership meeting and Innovator Awards presentation, from 8 a.m. to 10 a.m. The third and final installment of the IAAPA FEC Summit runs from 8:30 a.m. to 11 a.m. The exposition's own final educational session takes place from 10 a.m. to 11:30 a.m. The exhibit reopens at 11 a.m. and closes at 6 p.m.; another Hesch raffle drawing takes place at 5 p.m.

On Thursday, March 3, the exhibit will be open from 10 a.m. to 4 p.m.; the final Hesch drawing takes place at 2:30 p.m., with a grand prize of a 2011 Chevy Malibu.

Free Expo Seminars

The Tuesday, March 1, business program kicks off with a session from 8 a.m. to 9:15 a.m. on "Using Web Tools to Drive Your Business," presented by Brad Brown of Worldwide Video. A hands-on demonstration format will show attendees how to drive customer traffic to physical locations.

From 8 a.m. to 9:15 a.m., a panel of operators moderated by Faimly Fun Cos.' Jim Chapman will discuss "Merchandisers and Cranes: Are You Getting the Most Income From Your Games?"

Followin from 9:30 a.m. to 11 a.m. is a talk on "Redemption Strategies For Now and the Future" by Richard Oltmann of Family Fun Cos. The same time slot also offers a program on "Engagement & Profit for Coin-Op Practitioners," presented by Brad Circone of Circone & Associates. He'll explain how to employ modern marketing principles and smart partnership tactics.

From 11:30 a.m. to 12:30 p.m., a panel of manufacturing CEOs will hold a "Coin-Op Think Tank" on current and future trends. Moderated by AAMA chairman David Cohen of Firestone Financial Corp., the panelists will include Elaine Hodgson of Incredible Technologies; Eugene Jarvis of Raw Thrills Inc.; Mike Maas of AMI Entertainment and Kelye Stites of Valley-Dynamo.

The final educational session takes place Wednesday, March 2, from 10 a.m. to 11:30 a.m. Several operator panels will explore "Survival For Route Operators" in a roundtable format moderated by Dale Lazar of H. Lazar & Son (Pittsburgh). Individual table discussions will focus on equipment purchasing trends, managing operating costs, contracts and commission structures, prize games and alternative sources of income.