AMOA Coin-Op Cares Foundation Board Approves Branding Update

Posted On: 10/3/2019

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CRYSTAL LAKE, IL -- The Amusement and Music Operators Association’s Coin-Op Cares Foundation board met during the association’s annual Mid-Year Board Meeting in Nashville, TN. The board approved a new AMOA Coin-Op Cares Education and Charitable Foundation logo at the meeting.

The new brand features a stylized coin bearing the heart symbol that’s long been synonymous with the Hesch Scholarship Program.

Over the years, the Foundation has been widely recognized for its Wayne E. Hesch Memorial Scholarship program, named in honor of the late Wayne E. Hesch, A.H. Entertainers (Rolling Meadows, IL), a past-president of AMOA (1979). The Hesch Scholarship program has been assisting college students annually for more than 30 years. Since its inception, more than $1.3 million has been awarded to college students, many of whom have a connection to the coin-op industry.

“For over three decades, Coin-Op Cares has provided several hundred students with scholarships to assist them in their pursuit of higher education,” said Foundation chair and AMOA president Emily Dunn, Tom’s Amusement (Blue Ridge, GA). “The Foundation has also supported several other worthwhile causes over the years, such as providing musical instruments and backpacks to children in need and directing resources to disaster relief efforts.”

“Our members have always shown 'heart’ when it comes to supporting Coin-Op Cares,” added AMOA executive vice-president Lori Schneider. “We’re excited to not only have a fresh brand for the Foundation, but a brand that embodies the true heart of this great industry.”

The Coin-Op Cares Foundation board also announced that 2020-2021 Hesch Scholarship applications are now being accepted. Applications can be found at or by contacting AMOA’s  headquarters at (815) 893-6010.

The AMOA Coin-Op Cares Education & Charitable Foundation is a not-for-profit (501c3) organization. Information about the Foundation, the Wayne E. Hesch Memorial Scholarship Program and AMOA may be found at