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AMI Entertainment Starts Shipping Prize Farm Skill-With-Prize Game

Posted On: 11/24/2010

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AMI Prize Farm

BRISTOL, PA -- AMI Entertainment Network Inc. reports that it now is shipping Prize Farm, its first skill-based, networked machine offering instant cash payout in the United States. Prize Farm invites players to try their hands at any of 12 AMI Megatouch games, and offers them the opportunity to win cash prizes immediately. It is slated for initial rollout in 25 states.

The new coin-operated piece is offered in the context of a comprehensive program designed to encourage repeat play, widen appeal and build patron involvement. Components of the program include nationwide Megatouch game tournaments with a progressive jackpot, enabling players to compete for a prize pool fattened by the income from premium-priced gameplay around the country. Also available is a variety of material for use in publicizing the games at points of sale.

Players wishing to compete in the 30-day tournaments pay $1 a game, 25% of which goes into the progressive jackpot. At the completion of a tournament, the players with the top three nationwide scores win cash prizes. The more players who participate, the larger the prize pool becomes.

The program offers operators a five-year revenue-sharing agreement. AMI receives 20% of the net coin drop each month, after payout to players. This payment covers tournament fees, automatic download of new games and features as they're introduced, access to promotional tools online and printed marketing materials for locations. The only requirement is that the sites have broadband connections, and that their games call into headquarters at least once every 30 days.

Extensively customizable, Prize Farm permits participating operators to create their own promotional graphics, and to upload them from any Internet-connected computer. In idle mode, the machine runs a video loop on its display that can include the operator's material, once the content has been approved by AMI. An optional scrolling marquee is available to increase the visibility of the machine, and the operator can select from among a variety of money-output sound effects.

Prize Farm is equipped with a 22" scratch-resistant high-resolution LCD monitor and an MEI bill validator that can recognize proprietary coupons. These coupons have a variety of promotional uses; for example, they can be given to patrons for free trial when a machine is installed. The validator also accommodates $1, $5, $10 and $20 notes, and is accompanied by a coin mech that accepts quarters and dollar coins, and by a $350 auto-refill hopper.

Prize Farm is a result of the 2005 merger of Games Warehouse (Nottingham, England), the leading developer of multigame skill-with-prize equipment in the United Kingdom, and Merit Industries (Bensalem, PA), which subsequently became part of AMI Entertainment. The skill-with-prize (SWP) category has long been popular overseas, and this kind of game is unregulated in the UK. The player's skill is the only determinant of the score and payout, unlike the superficially similar amusement-with-prize (AWP) type, which is (or should be) a game of chance. AWP equipment is more strictly regulated in Europe, and generally confined to casinos in the United States.

Each Prize Farm game shipped by AMI Entertainment is accompanied by legal documents for each state in which the equipment is available. Extensive documentation also is available by calling the company at (215) 826-1459. AMI's Megatouch game system is described online at

A list of states in which Prize Farm is shipping is available here.