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AMI Entertainment Restructures Into Two Units; Manufacturing Returns To U.S.

Posted On: 5/2/2012

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AMI Entertainment Inc., AMI Entertainment Network, AMI Entertainment restructuring, Megatouch, coin-op news, coin-op video game, touchscreen kiosk, Michael Maas,, jukebox, juke box, digital music, Games Warehouse, skill-with-prize, SWP machine, Prize Farm, amusement business, Rowe/AMI, bar game

BRISTOL, PA -- AMI Entertainment Inc. announced on May 2 a corporate restructuring plan that creates two divisions: one focusing on music and TV products, and another concentrating on videogames and bill changers. The company also said it plans to increase its manufacturing capacity in Texas and end production in Reynosa, Mexico.

"Today, AMI is already the market leader or the fastest-growing company in every key market we serve," said chief executive Michael Maas. "To accelerate, we need to be highly focused and properly resourced in each segment to meet customer needs. This restructuring will accomplish that."

The music division, headquartered in Grand Rapids, MI, with offices in Bristol, PA, and Chicago, will oversee the company's digital jukebox business., a Web-based private television system, will be part of the music division.

The videogame division will concentrate on the new Megatouch Live platform and its flagship ML-1 touchscreen countertop terminal. It will also provide support for legacy Megatouch systems with software updates and Tournamaxx products. Games Warehouse, the UK-based skill-with-prize (SWP) gaming company, will be part of AMI's videogame division. In the U.S., AMI markets an SWP product called Prize Farm. The videogame division, which also oversees the manufacture and sales of bill changers, is headquartered in Bristol, PA.

As part of its restructuring plan, AMI said it will close its manufacturing facility in Mexico and expand production capacity at its McAllen, TX, facility, which was originally opened for warehousing and shipping. This change is expected to create new jobs in the U.S. manufacturing sector before the end of the year.

"Reynosa was fantastic for us," Maas said. "Quality, efficiency, teamwork -- everything was topnotch. There were no issues there. But as our product designs enhance and evolve, so must our supply chain."

AMI Entertainment moved its hardware production to Mexico in 2009, following the integration of Merit Entertainment, the original maker of Megatouch games, and Rowe International, a long-running jukebox and vending machine manufacturer that merged with Automatic Musical Instruments (AMI) in the 1950s. During that restructuring phase, the Rowe/AMI factory in Grand Rapids was closed, and AMI moved into a new sales and marketing office there. | SEE STORY

Merit and Rowe were the primary assets acquired by St. Louis-based Harbour Group for its digital media group. Other acquisitions for the group included, Rock-Ola Manufacturing Corp., Games Warehouse and View Interactive.