AMI Acquires Rock-Ola Manufacturing Corp.

by Staff Reporter
Posted On: 6/9/2009

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AMI Entertainment Network Inc., Rock-Ola, Rowe International, Glenn Streeter, Michael Maas, jukebox, coin-op, vending, digital music

GRAND RAPIDS, MI -- AMI Entertainment Network Inc. announced that it has acquired the commercial jukebox assets of Torrance, CA-based Rock-Ola Manufacturing Corp. Terms of the transaction and description of the assets were not disclosed.

AMI president Michael Maas said the acquisition is a natural extension of the relationship between AMI and Rock-Ola. Last fall, Rock-Ola began bundling AMI's software and music services with its commercial jukeboxes.

The company, which originally made scales and pinball machines, was founded in 1927 by coin-op pioneer David Cullen Rockola. It began manufacturing jukeboxes in 1935. Today, Rock-Ola offers a line of commercial digital jukeboxes addressing the full range of operator needs. Commercial touchscreen boxes for the AMI network include the Slimline, Wall-Rock and Rock-Star, which will now be produced alongside AMI's Rowe International brand.

Under terms of the agreement, Rock-Ola's former owner Glenn Streeter retains ownership of Antique Apparatus Co. and Qsonix Inc., which have been granted permission to use the Rock-Ola name for their consumer music products. Antique Apparatus will continue to manufacture and market both digital and CD nostalgia boxes, including the "Q" and Mystic. It will also continue to produce its wallette line, which is designed for '50s-style diner locations.

Streeter's Antique Apparatus Co. acquired the Rock-Ola name and assets in 1992. He purchased mechanisms from Rowe for his first nostalgic jukebox cabinets more than 25 years ago.

"It's been a great honor to run this American icon for the past 17 years," Streeter said. "And nothing is more American than a Rock-Ola jukebox playing rock 'n' roll music delivered by AMI Entertainment. I am confident that AMI will stay true to the history of quality and innovation, adding to Rock-Ola's stature in the industry."

Antique Apparatus will provide service for Rock-Ola's commercial products during a brief transition period. In early July, all service and support functions are expected to shift to AMI's technical team in Grand Rapids. AMI said it is honoring all valid warranties on Rock-Ola products, which include certain models running on the Ecast network.