Food Service
Amazon Kicks Off Free 2-Hour Whole Foods Delivery Service

Posted On: 2/13/2018

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SEATTLE -- Amazon Prime members in four cities can now order thousands of Whole Foods items like produce, meat and seafood for free delivery within two hours.

In its latest push into the brick-and-mortar space, the online retail giant has launched the program through its Prime Now service in Austin, TX; Cincinnati, OH, Dallas, TX; and Virginia Beach, VA, and plans to expand delivery across the United States later this year.

Consumers with Prime accounts will be able to use the Whole Foods delivery service between 8 a.m. to 10 p.m. They will receive free two-hour delivery on orders of $35 or more, or they can pay a shipping charge of $7.99 to receive the items in an hour.

Groceries have been popular purchases in the three years Amazon has operated Prime Now, available to members of Amazon's $99-a-year Prime program. Employees at urban warehouses pick items off shelves and hand them off to contract drivers for delivery. With the Whole Foods pilot, employees pick items from store shelves and give them to a driver.

Existing relationships between Whole Foods and other delivery services, and Prime Now and other grocers, aren't affected by the new delivery offering, Amazon said.

Amazon purchased Whole Foods for $13.5 billion last June and immediately started lowering prices on many items at U.S. stores and selling the natural foods chain's 365 Everyday Value brands online.