Actors FCU Plans To Add Paramount Digital Solutions To ATMs In NYC

Posted On: 11/26/2018

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LANCASTER, PA -- Paramount Management Group has announced a long-term agreement with Actors Federal Credit Union (New York City) to deploy Paramount's digital media solutions at approximately 250 ATMs located at Actors FCU off-premise locations throughout the five boroughs of New York City.

Following a successful pilot program of Paramount's digital media solutions at selected Actors FCU ATMs, Paramount will add this functionality to all the credit union's off-premise ATMs in the near future.

Paramount's digital media solution, which runs independently of the ATM and is not limited to ATM patrons, consists of a standalone video topper installed on top of the terminal. This topper incorporates a built-in camera controlled by proprietary software to enable the system to capture customers's data profiles without recording their images or personal information such as gender, age or other demographic information such as store traffic by day of week, time of day, weather and other parameters.

The system then selects advertisements to show patrons, based on a variety of parameters requested by the advertiser such as gender and approximate age, hour of day, day of week, weather and numerous other criteria. Neither the patron's image nor personal data are stored. The system provides the advertiser with valuable insight into how well the ad is performing by capturing and providing instant results, such as how many people saw the ad and how long each person viewed the ad. It presents offers tailored to the profile of the person viewing the ad.

"We have been testing this exciting new technology with Paramount for the last few months and are very pleased with the results," Nathan Enzminger, director of ATM services at Actors FCU, said. "The technology has proven to be very reliable, and it has been well-received by our customers. We look forward to expanding this unique offering throughout our market."

"Paramount is committed to continue being a leader in providing customer engagement solutions to our partners and their customers," said Paramount chief development and marketing officer Jorge Fernandez. "We believe our digital marketing solution represents the next generation in consumer engagement and provides our retail customers with valuable tools to identify their customers through our extensive analytics reports."

Fernandez noted that, although advertising at the ATM is not a new concept, Paramount's ability to engage each customer by demographic profile represents a revolutionary leap in how advertisers can target consumers with their advertising messages.

Paramount is a national leader in implementing solutions that apply technology to the challenge of enabling interaction among consumers, retailers and financial institutions. Its services include the placement and operation of ATMs, digital media solutions and meeting consumer needs by providing bill-pay, money remittance, gift card dispensing and other services at the ATM.

Actors Federal Credit Union is a cooperatively run, not-for-profit financial institution. Chartered in 1962, the credit union serves members of the Actors' Equity Association, SAG-AFTRA, and more than 150 other entertainment industry groups.