Accent Food Services Raises Funds To Feed Underprivileged Children

Posted On: 10/25/2017

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PFLUGERVILLE, TX -- Accent Food Services held its first companywide fundraiser in September and raised $7,783 to feed underprivileged children. The idea was sparked by Accent's long-standing partnership with AdvancePierre Foods. AFS director of category insights and strategy Amanda Sulc led the initiative.

"We typically run promotions with Pierre on a quarterly basis, but when [Advance Pierre's] Chris Allahyar came to us with the proposition to donate those promotional funds, I knew we had an opportunity to make this big," Sulc recalled. 

AFS officials announced the fundraiser at the company's Annual Leadership Summit in August after months of planning. They selected "charity champions" at each branch to lead various fundraising opportunities, such as selling "Accent Feeds 2017" bracelets, "Make a Change" jars, and coordinating potluck lunches. 

Collectively, AFS employees raised a total of $3,108.39, and with a company match, the amount doubled to $6,216.78. Accent also placed point-of-sale collateral, provided by G&J Marketing & Sales Co. (Palm Harbor, FL) that detailed the fundraiser and a reduced-price consumer promotion sponsored by AdvancePierre Foods on its new Fresh Cut product line.

In all, AFS sold over 3,100 units in the month of September, doubling its forecast. 

Combining funds raised at the branch level with donations from AdvancePierre Foods, Accent will be donating a total of $7,783.28 to various local charities, chosen by the team
members at each branch.

"I know our consumers get excited about giving back to local communities, so what better way to encourage consumption, increase sales, and give back to those in need all at the same time," Sulc concluded.