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AAMA Elects Sega's Pete Gustafson President

Posted On: 8/13/2013

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TAGS: coin machine, arcade games, jukebox, American Amusement Machine Association, Peter Gustafson, Sega Amusements, John Margold of AMI Entertainment, Chris Felix, MEI, Frank Cosentino, Namco, Holly Meidl, Rich Babich, David Cohen, John Schultz

Pete Gustafson, AAMA, coin-op LISLE, IL -- The American Amusement Machine Association elected Peter Gustafson as its new president during its annual membership and board meetings last week. Gustafson, who has spent 30-plus years in the coin-op entertainment sector, succeeds John Margold of AMI Entertainment.

PHOTO: Pete Gustafson (l.) and John Margold.

AAMA's membership gathered at the Hilton Lisle/Naperville hotel near Chicago here for a series of committee meetings held in conjunction with its Gala, which combines a product showing, cocktails and dinner. More than a dozen companies, all AAMA members, previewed new amusement and music products.

The amusement machine association's board of directors also installed officers who will serve with Gustafson for two-year terms. Chris Felix, MEI, becomes vice-president; Frank Cosentino, Namco, is secretary, and Holly Meidl, Bay Tek is assistant secretary; Rich Babich, Game Exchange of CO, becomes treasurer, and David Cohen, Firestone Financial Corp. is assistant treasurer.

The new president described his executive team as "fearless." One area that he'd like to advance is industry promotions. He says the AAMA, and the amusement industry at large, has been inconsistent with its message to the industry and the world outside it. "AAMA needs to develop a mission statement that can carry the industry into the future," Gustafson said.

Both Cosentino and Cohen are past chairmen of the AAMA. Ealier this year, the association replaced the chairman designation for its highest elected position with the title president. John Schultz, who holds AAMA's top administrative post, previously termed president, is the association's executive vice-president. | SEE STORY

Gustafson, who resides in Illinois, is the U.S. general manager of Sega Amusements. He began his coin-op career at Bally Pinball and recently ran LAI Games' U.S. office in Dallas.

Founded in 1981, AAMA is an international nonprofit trade organization representing manufacturers, distributors and parts suppliers involved in the coin-operated amusement industry. Recently, the association has added several large operators to its ranks. AAMA's board of directors, elected by its members, governs the association and committees. It works with association staff to develop programs that promote and protect the industry.