QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 52, No. 8, August 2012, Posted On: 7/20/2012

Kraft And SodaStream Expand Co-Branded Drinks With Sparkling Kool-Aid

Emily Jed
TAGS: sparkling Kool-Aid , punch drinks, Kraft Foods, SodaStream, Kraft-branded beverage flavors, Crystal Light, carbonated soft drinks, home soda maker, Doug Weekes

NORTHFIELD, IL -- Kraft Foods Inc. and Israel's SodaStream Intl. Ltd. have expanded their partnership to bring Kraft-branded beverages to the SodaStream soda-making system with the addition of Kool-Aid.

The initial sparkling Kool-Aid flavor choices will be cherry, grape and tropical punch. These complement the existing co-branded portfolio, introduced in January, which includes several varieties of Crystal Light and Country Time lemonade. | SEE STORY

Airport City, Israel-based SodaStream manufactures beverage carbonation systems that transform tap water into carbonated soft drinks and sparkling water. It sells its equipment, flavors, carbon dioxide refills and reusable carbonation bottles around the world.

"The Kool-Aid brand will be a great addition to the current lineup we've developed with SodaStream," said Doug Weekes, vice-president of beverages for Kraft Foods. "We're pleased with the early success of Crystal Light and Country Time and believe that adding Kool-Aid will attract even more people to enjoy our flavors with personally-made carbonation.”

The companies plan to launch the Kool-Aid lineup during the fourth quarter.

Topic: Coffee Service News

  • Nescafé Teams Up With Google For Virtual-Reality Coffee Experience
  • Torani Enters Single-Cup Coffee Arena
  • DS Services Acquires Consolidated Water Group
  • Club Coffee's 100% Compostable Coffee Capsule Earns BPI Certification
  • National Coffee To Market Numi Organic Tea In U.S. OCS Market

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570