NEWTON, MA -- The pitch is simple: The more an operator finances new equipment purchases through Firestone, the higher the annual rebate an operator gets paid at the end of the year.
That's one of two incentives in Firestone Financial Corp.'s new loyalty program called Firestone Partners. The cash option pays a half-percentage point on all business funded in 2012 for operator customers who finance above their annual targets. Points earned this year will be paid in January 2013.
But there's another way to cash in. Firestone can also reward operators with membership in the Amusement and Music Operators Association or the National Automatic Merchandising Association.
"This is our way of showing appreciation to our loyal customers," said Firestone senior vice-president of sales and marketing Larry Yaffe. Both Chicago-based trade associations are praising the Firestone Partners program, which applies to their 2013 membership programs.
"AMOA appreciates the efforts by Firestone Financial to offer a tangible benefit for our members," said executive vice-president Jack Kelleher. AMOA represents businesses that provide location-based amusements and jukebox music services. In addition to operating companies, it also counts manufacturers, distributors and suppliers among its members.
In the Partners program, NAMA membership can be awarded only to new operators and those who were nonmembers in 2011 and 2012. "We look forward to the success of the program and welcoming new members," said NAMA vice-president of sales and service Dean Gilland. Founded in 1936, NAMA is the national trade association for the automatic vending, coffee service, foodservice and mobile catering industries. Membership is comprised of service providers, equipment manufacturers and product suppliers, among other allied enterprises.
To participate in this year's Firestone Partner's program, operators need to sign up by April 30 at firestonefinancial.com/firestone-partners.htm. You can also call the lender at (800) 851-1001, ext. 41. After enrollment, participants will receive monthly statements on annual financing amounts and earned cash-back rebates.