PORTLAND, OR -- VendScreen Inc. reported that its payment touchscreens have driven a pronounced sales lift for Evergreen Vending. More than 1,000 devices have been providing cashless services on Tukwila, WA-based Evergreen's 40 routes in Washington and Oregon since April 2013.
For Evergreen, VendScreen is more than a card swipe. It not only provides cashless functionality, but it also enables remote data and product and nutrition information in one device.
"We know the public now expects a card swipe on vending machines, but we wanted to provide more than that," said Jim Brinton, president of Evergreen Vending. "The touchscreen lets us provide product information to consumers and also lets them communicate to us right from the machine."
Brinton reported an average 20% sales lift for machines that upgraded from cash and coin to VendScreen, and a 6% to 12% lift for machines that went from standard cashless to VendScreen. "We project ROI from these new installations in six to 18 months, depending on the machine's traffic," he said.
Evergreen's next step is to leverage the real-time data from VendScreen to help prekit routes. "We recently integrated the devices with our Streamware VMS, so we expect to start achieving more efficiencies on the backend in the next few weeks," said Brinton.
Evergreen is planning to deploy an additional 2,000 VendScreen devices in 2014.