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Issue Date: Vol. 53, No. 10, October 2013, Posted On: 10/9/2013


Diet Coke Rolls Out Limited-Edition Taylor Swift Can


Emily Jed
Emily@vendingtimes.net
TAGS: vending, Coca-Cola Co., Diet Coke, Taylor Swift Diet Coke can

diet coke ATLANTA – Coca-Cola Co. has created a collector's edition Diet Coke can featuring country music superstar Taylor Swift.

The limited-time cans are available in six-packs nationwide through the end of November. Each 12-fl.oz. can is adorned in hand-written style in Diet Coke red with one of Swift's most popular sayings: "If you're lucky enough to be different, don't ever change." The singer's logo also wraps around can.

The limited-time cans are the latest product in Diet Coke's multiyear partnership with Swift as the centerpiece of the brand's Stay Extraordinary platform.


Topic: Vending Machine Products

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