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Issue Date: Vol. 54, No. 3, March 2014, Posted On: 2/27/2014

Paradise Beverage Debuts Pirate Energy Shots In 5 Cocktail Flavors

Tim Sanford
TAGS: vending machine products, Paradise Beverage, Pirate Energy Shots, me-too category in energy shots, Kendall Harter, Blue Matrix Labs

SEARCH TERM AUSTIN, TX -- New from Paradise Beverage are Pirate Energy Shots, packaged in 1.7-fl.oz. bottles. Each shot contains 133mg. of caffeine, equivalent to a cup of coffee.

Pirate Energy Shots are offered in five cocktail-inspired flavors: Margarita, Mojito, PiƱa Colada, Hurricane and Pirate Punch. The product is targeted at consumers who are as interested in play as in productivity.

"Pirate Energy is a brand that is targeted to redefine a classic, me-too category in energy shots," said chief executive and president Kendall Harter. "We worked hard to develop a shot that comes to market in a whole new way that includes a new bottle design, new twist-on aluminum cap, new flavor profile and finally, a new go-to-market approach that will give consumers what they are asking for."

Pirate Energy Shots will be available throughout the United States at retail outlets, and online at pirate-energy.com. The company reports that it is planning the launch of a second product, Pirate Energy Drink, in the near future.

Pirate Energy is distributed and marketed through Paradise Beverage LLC, part of the Blue Matrix Labs brand portfolio.

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