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Issue Date: Vol. 52, No. 7, July 2012, Posted On: 6/15/2012

Disney Animated Feature Is Set In Video Arcade

Marcus Webb
arcade video game, videogame, coin-op video, classic coin-op videogame, Wreck-It Ralph, Disney animated feature, Walt Disney Animation Studios, Kevin Willimas

BURBANK, CA -- The glory days of the coin-op videogame is the setting for "Wreck-It Ralph," a full-length CG animated feature from Walt Disney Animation Studios. Directed by Rich Moore, the movie will showcase the vocal talents of John C. Reilly and Sarah Silverman. | VIEW TRAILER

The story focuses on Ralph, the bad guy in an 8-bit videogame, who spends 30 years being forced to be the villain of his original game (called Fix-It Felix Jr.). One day, Ralph escapes into different videogames where he proves that he can be a hero. Along the way he meets characters from Super Mario Bros., Street Fighter, Pac-Man and other coin-op classics.

At the recent E3 consumer videogame exposition in Los Angeles, Disney displayed a nonworking prop of the 1980s style arcade cabinet for Fix-It Felix Jr. Observers said it was "clearly modeled on Nintendo's design for Donkey Kong."

"Wreck It Ralph" opens in theaters on Nov. 2

Separately, Kevin Williams of KWP Ltd. recently issued an open letter to the amusement trade in which he asks industry leaders to get behind "Wreck-It Ralph" and develop their own promotions around the movie. Williams is editor of The Stinger Report and a former Disney executive. | SEE WILLIAMS' LETTER

Topic: Music and Games Features

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