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Issue Date: Vol. 52, No. 2, February 2012, Posted On: 1/20/2012

Tuffronts Enhances New-Business Prospecting Service For Operators

Tim Sanford
vending, vending machine, vending operator, vending machine accounts, vending machine locations, Tuffronts, Robert Liva, vending machine graphics

THE COLONY, TX -- Tuffronts has announced the availability of an augmented new-account qualification and marketing program, designed to help operators gain new business in their service areas. It builds on the innovative service package it unveiled to its customers last month. | SEE STORY

Tuffronts is undertaking to call on as many as 201,000 prospective locations with 100 or more employees in all parts of the country. Operators who become Tuffronts affiliates will have the opportunity to obtain the leads this program generates.

"It is our goal to put custom graphics on the fronts of all vending machines," said Tuffronts founder Robert Liva. He reported "huge demand" from the locations contacted under the new program.

Tuffronts' fulfillment department emails weekly flyers to the decision-makers at organizations on the prospect list. The emails are linked to the Tuffronts website, which invites respondents to request a design presentation and competitive proposal by completing an online form.

The company verifies these leads, and notifies its affiliates in corresponding market areas of their availability. The first affiliated operator to purchase the lead will receive the design presentation from Tuffronts, which also will set up an appointment for the affiliate to present the proposal.

Affiliated operators also receive an up-to-date list of the active locations that Tuffronts is soliciting in their areas. Liva noted that this list alone is worth the investment in affiliation.

The cost of becoming a Tuffronts marketing affiliate is $995 per county for one year, and each lead that the affiliate chooses to purchase costs $100. Leads are available on a first-come, first-served basis.

Tuffronts, which was organized in 2004 to market durable, easy-to-apply ABS plastic panels for use in refinishing and customizing vending equipment, now offers a comprehensive line of products for enhancing the appearance of vending machines and vending areas. Its custom graphic design and production services allow operators to complement the decor of any location. Its graphic design software can depict any commonly used vending machine with a custom front, including fronts that "tile" into a panorama extending across an entire vending bank. Treatments can include fronts, fronts and sides, headers and end-caps, and complete area treatments.

The new affiliate program, and the complete line of products and services, are described at tuffronts.com.

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