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Issue Date: Vol. 52, No. 6, June 2012, Posted On: 5/24/2012

Esio Adds Kraft Brands To Hot And Cold Beverage System

Emily Jed
Esio Beverage Co., Kraft Foods cold beverage brands, office refreshments, Crystal Light, Country Time Lemonade, beverage concentrate

MESA, AZ -- Esio Beverage Co. has entered into an agreement to feature select Kraft Foods cold beverage brands in its beverage system.

Kraft's Crystal Light and Country Time Lemonade brands will be available for the Esio Beverage System beginning this fall. That's when the system will launch in retail, beginning at Walmarts. The on-demand drink machine has thus far been marketed exclusively to office and home markets.

The Esio hot and cold beverage system, in countertop and floor-standing models, offers drinks at the touch of a button in any size up to a gallon. Users insert an Esio pack of juice, sports drink or vitamin water, or tea or coffee concentrate, select their desired beverage strength and finish by pushing the hot- or cold-water buttons. A complete beverage is delivered into their cups within seconds.

"Partnering with Esio is yet another way to ensure our beverage brands are where our consumers are looking," said Kraft Foods vice-president of refreshment beverages Doug Weekes. "The technology embedded in the Esio Hot & Cold Beverage System is a game-changer for the industry and fits well with our future focus on concentrates and innovative ways to reach the consumer."

Topic: Coffee Service News

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