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Issue Date: Vol. 53, No. 10, October 2013, Posted On: 9/11/2013

Hormel Rev Wraps Target On-The-Go Teens

Emily Jed
TAGS: vending machine snack, Hormel Foods, protein-rich snack, Rev wraps, Hormel wrap, kid's snack, sandwich trends

Hormel, REV Family AUSTIN, MN -- Rev wraps from Hormel Foods are a protein-rich snack line, formulated to provide sustained energy to fuel active teens. The handheld wraps are made with real meat and cheese, contain 15g. or more of protein, and can be eaten hot or cold.

They are available in single-serve packages in eight varieties: pepperoni pizza, ham and cheese, peppered turkey and meat lovers pizza, along with three Italian-style varieties with and spicy cold cuts.

A multimedia advertising campaign kicked off in August. It depicts how Hormel Rev wraps provide the energy teens need to fuel them for sports, school and other activities.

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