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Issue Date: Vol. 54, No. 7, July 2014, Posted On: 6/20/2014

Coke Promotes Mini Cans In Tiny Vending Machines

Emily Jed
TAGS: vending machine, vending gimmick, Coca-Cola, pint-size Coke vending machines, mini Coke can, mini Coke kiosk

BERLIN -- Coca-Cola is using pint-size vending machines to promote its new mini Coke can size in Germany.

With the help of ad agency Ogilvy & Mather's Berlin office, the soda giant installed tiny newsstands in five major cities throughout Germany, each of which featured a downsized vending machine merchandised with 7.5-fl.oz. cans. The diminutive kiosks also sold newspapers, candy bars and other snacks.

The tagline for the campaign is "It's the little things in life that make us happy."

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