QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 52, No. 12, December 2012, Posted On: 12/14/2012

Beyonce Inks $50M Endorsement Deal With Pepsi

Emily Jed
TAGS: Beyonce Pepsic can, Pepsi Cola, Beyoncé Knowles, PepsiCo
Beyonce Pepsi Can

PURCHASE, NY -- Megastar Beyoncé Knowles has signed a $50 million deal with PepsiCo to become the beverage giant's new brand ambassador.

As part of the deal, the chart-topping pop singer will appear on a limited-edition run of soda cans. She will also star in a global television campaign timed to coincide with the release of her next album, due to be release in 2013.

Beyoncé has also agreed to collaborate with the PepsiCo on creative projects, social media and live events, including her upcoming world tour.

The 31-year-old singer will be a headline performer for the 2013 Super Bowl halftime show in New Orleans on Feb. 3, sponsored by the soft drink giant.

Topic: Vending Features

  • Businesses Begin To Accept Mobile Payments With Square's New Reader
  • Crane Merchandising Systems Announces Enhanced Self-Service Features For Cashless Vending
  • NAMA Hails Members' Support In Commenting On DOE Vending Machine Rule; Terms Standards 'Unattainable'
  • Avanti Markets Ships Mobile App For Micromarkets
  • Three Square Obtains Patent For Micromarket Smartphone App

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570