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Issue Date: Vol. 52, No. 11, November 2012, Posted On: 10/22/2012

Coca-Cola Pilots 'Beauty Drinks' In France

Emily Jed
TAGS: Coca-Cola Co., Sanofi, beauty drinks, Oenobiol Beautific, beauty drink test in France

PARIS -- Coca-Cola Co. is teaming up with Paris-based Sanofi to launch a line of "beauty drinks" in France.

The drinks -- branded Oenobiol Beautific -- will be formulated to reportedly help strengthen hair and nails, enhance skin, promote weight loss and increase vitality.

They will be made of mineral water, fruit juice and nutritional additives. Coca-Cola said the drinks will initially be sold in a "small-scale pilot" limited to several pharmacies in France.

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