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Issue Date: Vol. 52, No. 2, February 2012, Posted On: 2/1/2012

NCA Plans 2012 Convention For Charleston, SC, From March 22-24

Tim Sanford
coffee service, coffee industry, coffee roasting, National Coffee Association of USA, NCA annual convention, Charleston Place Hotel, Robério Oliveira Silva, International Coffee Organization, Ricardo Villanueva, Anacafé, Ric Rhinehardt, Specialty Coffee Association of America, Dr. Andrea Illy, illycaffé

CHARLESTON, SC -- The National Coffee Association of USA (New York City) will conduct its annual convention at the Charleston Place Hotel in this historic seaport from March 22 to 24. The association celebrated its 100th anniversary last year.

The 2012 convention will offer an educational program designed to help industry members deal with the challenges and opportunities of today's fast-changing market. NCA noted that 2012 promises to be a complex year, with fundamental shifts in business paradigms caused by historic market volatility, the effects of climate change in Guatemala and Colombia, legal challenges in California, an explosion of consumer interest in single-cup systems and the need for sustainable supplies of quality coffees and shifting U.S. demographics. These topics and more will be explored over two days of professional development opportunities, enhanced by special events and networking opportunities.

A distinguished international roster of speakers has been assembled, including Robério Oliveira Silva, executive director of the International Coffee Organization (London, England); Ricardo Villanueva, who heads Guatemala's national trade association Anacafé (Asociación Nacional del Café ); Ric Rhinehardt, executive director of the Specialty Coffee Association of America; Erika Frank, Esq., vice-president for legal affairs and general counsel of the California Chamber of Commerce (Sacramento, CA); and many others.

Dr. Andrea IllyA recent addition to the faculty is Dr. Andrea Illy (pictured at right), chairman and chief executive of illycaffé S.p.A. (Trieste, Italy). Dr. Illy, third-generation leader of the company that invented the pressurized-water brewing system now standard on espresso equipment, will share his widely respected views on sustainability in the global coffee community in a presentation at 9 a.m. on Saturday, March 24.

Other highlights of the convention will include a "sneak peak" at NCA's 2012 National Coffee Drinking Trends consumption figures and presentation of a new study of the U.S. Hispanic coffee market.

Information and online registration may be found at ncausa.org. Early-bird rates are offered through Feb. 8.

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