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Issue Date: Vol. 52, No. 7, July 2012, Posted On: 7/6/2012

Ready Pac Debuts Organic Bowl Salads

Emily Jed
vending, vending machine, food vending, fresh vending food, Ready Pac Foods Inc., Tristan Simpson, organic single-serve salad, vending machines, micromarkets, Ready Pac Bistro salads, healthy vending foods

vending, Ready Pac, Bistro Salad Bowls

IRWINDALE, CA -- Ready Pac Foods Inc. is offering a new line of organic single-serve salads well suited for vending and micromarkets, and now available for national distribution.

Packaged under the Ready Pac Bistro brand, the salads come in four varieties. Caesar cranberry features organic grilled chicken, dried fruit, parmesan cheese and a reduced-fat Caesar dressing. Orange ginger tofu is a vegan option featuring teriyaki tofu with orange-ginger dressing. The zesty harvest grains salad features golden quinoa, dried fruit and nuts and beans with zesty orange vinaigrette. Honey mustard spinach combines baby spinach, dried fruit and nuts, along with cheese, beans and honey mustard dressing.

All of the components and dressings come in a tray atop the bowl in which the lettuce and a fork are packed. Some salads include dry ingredients in a separate packet, which sits on top of the lettuce. All of the produce and condiments are certified organic.

The salads, packed six units per case, are produced at Ready Pac's plants in California, Georgia and New Jersey. They carry a shelf life of more than seven days. The suggested retail price is $4.99.

"Single serve and organics are the two fresh-cut salad segments that are driving packaged salad category growth, with 17% and 11% growth over last year, respectively," said Tristan Simpson, director of marketing at Ready Pac. "We're aiming Ready Pac Bistro organic bowl salads at the sweet spot where these two segments, as well as consumer demand for organics and convenient meal solutions, all come together. They fill a void in the marketplace and offer a terrific opportunity for retailers to deliver incremental salad category sales."

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