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Issue Date: Vol. 53, No. 1, January 2013, Posted On: 12/10/2012

NBTY Acquires Balance Bar

by Staff Reporter
TAGS: Balance Bar, vending machine products, nutrition bars, NBTY Inc., sports nutrition category, Carlyle Group LP, , Pure Protein bars, MET-Rx bars, vitamins

Balance Bar RONKONKOMA, NY -- NBTY Inc., a seller of vitamins and food supplements based here, said it has acquired Balance Bar Co. to increase its offerings in the sports nutrition category.

NBTY, owned by Washington, DC-based private-equity firm Carlyle Group LP, bought Balance Bar from Brynwood Partners, another private-equity firm. Financial terms were not disclosed.

NBTY owns sports brands including Pure Protein bars and powders and MET-Rx bars, powders, drinks and vitamins.

Valhalla, NY-based Balance Bar was founded in 1992 and acquired by Brynwood from Kraft Foods in 2009.

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