QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 53, No. 9, September 2013, Posted On: 8/30/2013

Starbucks Aims To Double Clover Single-Cup Brewer Use

Emily Jed
TAGS: Starbucks CoffeeCo., Clover single-cup brewing system, espresso, coffee service, Andrew Linnemann,, coffee machine

Starbucks Clover SEATTLE -- Starbucks Coffee Co. is marking the fifth anniversary of its Clover single-cup brewing system with plans to double the number of stores using it by the end of 2014. Starbucks currently has 500 coffeehouses that have Clover system, which is designed to brew individual cups of Starbucks Reserve, its most rare and exotic coffees.

The Clover brewing system uses vacuum press technology with a stainless steel filter. Water temperature and brew time are precisely controlled through digital technology. A thermal blanket surrounds the brew chamber to keep water within 1°F. of the ideal temperature. After the coffee brews, it is pulled through a 70-micron filter. The resulting grounds are pushed out of the top of the machine.

"By brewing one cup at a time --using freshly ground beans to deliver that handcrafted cup of coffee to order -- the Clover brewing system brings theater to the brewing process and enables our baristas to have rich conversations with customers about our coffee," said Andrew Linnemann, vice-president of global coffee quality for Starbucks.

Over the past three years, Starbucks has introduced more than 40 different Starbucks Reserve coffees. It said it offers an average 14 varieties a year.

The Clover brewing system and Starbucks Reserve coffees are available in 25 markets in the U.S., as well as in in Canada, the UK, Japan, the Netherlands, Hong Kong, Kuwait, Poland, Russia, Thailand and Singapore.

Customers can locate participating stores through the Starbucks mobile app.

Topic: Coffee Service News

  • Keurig Thinks Outside K-Cup, Debuts Eccellenza Touch Bean-To-Cup Coffee Brewer
  • Rwanda And Mexico Are First Countries To Commit To Sustainable Coffee Challenge
  • Nespresso First To Return Cuban Coffee To U.S. After 50+ Years
  • National Coffee Association Welcomes 'Highly Significant' Coffee Health News From World Health Organization
  • Joyride Coffee Promotes Cold Brew Kegs In 'Upgrade My Office Space' Contest

Copyright © 2016 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570