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Issue Date: Vol. 53, No. 11, November 2013, Posted On: 10/22/2013

Mrs. Freshley's Commemorates Fall With 'Fall In Love' Sampling Tour

Emily Jed
TAGS: Mrs. Freshley's, snack cake sampling tour, Fall in Love with Mrs. Freshley's, Honey Buns, Mini Donuts, Donut Sticks, Chocolate Cupcakes, vending machine pastries, Flowers Foods

THOMASVILLE, GA -- Mrs. Freshley's snack cake and pastry line is on the road again, celebrating autumn with a sampling tour that takes in Albuquerque, NM; San Antonio and Dallas, TX; Columbus, OH, and Baltimore, MD. The campaign got under way on Oct. 16 and will conclude on Nov. 30.

The "Fall in Love with Mrs. Freshley's" sampling team is making stops at area supermarkets and convenience stores, handing out popular sweet treats, coupons and prizes. They also will be providing samples of Mrs. Freshley's Honey Buns, Mini Donuts, Donut Sticks and Chocolate Cupcakes. Taking center stage is the newest Mrs. Freshley's snack cake delicacy, Chocolate Dreamies iced creme-filled semicylindical cakes.

At each tour stop, the sampling team is handing out coupons for free Mrs. Freshley's snacks, allowing consumers to select their favorites from the more than 50 different Mrs. Freshley's snack cakes and pastries available in stores. Visitors to the events also have the chance to win prizes.

"Our sampling tour is a fun way for us to introduce Mrs. Freshley's to new fans and meet our loyal fans face-to-face," said brand manager Meredith Butler. "We are excited to have everyone stop by and try Chocolate Dreamies, which we introduced just last month."

The Mrs. Freshley's brand, which was launched by Flowers Foods Inc. 15 years ago, is available in vending machines as well as supermarkets and convenience nationwide. It includes more than 50 snack cakes and pastries.

The Flowers family opened its first bakery in 1919. Today, Flowers is one of the largest producers of packaged bakery foods for retail and foodservice customers in the United States. The company currently operates 45 bakeries producing a wide range of bakery products. Its top brands also include Tastykake and Nature's Own.

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