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Issue Date: Vol. 54, No. 6, June 2014, Posted On: 5/16/2014

Pepsi Rivals Coke's Freestyle With Touchscreen 'Spire' Debut

Emily Jed
TAGS: vending machine, PepsiCo, soda fountain, Coca-Cola's Freestyle, Pepsi Spire, Pepsico beverage equipment portfolio, Pepsi Spire Ice Dispenser; Pepsi Spire 2.0; Pepsi Spire 5.0 countertop; Pepsi Spire 5.0 freestanding, Pepsi Interactive Vending Machine, beverage news

PURCHASE, NY -- PepsiCo is going head to head with Coca-Cola's Freestyle fountain beverage dispenser with the launch of a futuristic fountain machine. Pepsi Spire lets users be their own mixologists to create up to 1,000 customized beverages.

Pepsi Spire has already been placed in some U.S. locations and will continue to roll out through 2014. It evolved from the Pepsi Touch Tower, which is in operation in Europe, Central America and the Caribbean. It was piloted in the U.S. | SEE STORY

The sleek, engaging touchscreen machine shares the same visual design language that is being used across a number of PepsiCo's recent equipment innovations, including its Interactive Vending Machine and Smart Cooler.

Pepsi Spire, Pepsi vending machine, digital soda fountain
PHOTO: PepsiCo's beverage equipment portfolio (l-r): Pepsi Spire 1.1; Pepsi Spire Ice Dispenser; Pepsi Spire 2.0; Pepsi Spire 5.0 countertop; Pepsi Spire 5.0 freestanding; Pepsi Interactive Vending Machine; and Pepsi Smart Cooler.

Pepsi Spire dispenses a wide range of carbonated and noncarbonated beverages, including Pepsi, Mountain Dew, Sierra Mist, Brisk Iced Tea and SoBe Lifewater. Patrons can also mix in zero-calorie flavor shots, including cherry, lemon, vanilla, strawberry, raspberry and lime.

The new cold drink fountain is currently available in three models. Pepsi Spire 1.1 is a countertop self-service unit that allows consumers to create up to 40 beverage combinations using a 10" touchscreen. The 2.0 model increases variety to 500 beverage combinations and features a 15" touchscreen, and is also available as a countertop crew-service unit for restaurant staff.

Launching soon is Pepsi Spire 5.0, which will allow consumers to create more than 1,000 beverage combinations using a 32" touchscreen. It will be available as both a self-service countertop and freestanding unit.

Pepsi Spire 2.0 and 5.0 are designated as smart equipment, which means PepsiCo and its customers can identify popular beverage customizations, gain real-time consumer preference insights and remotely update touchscreen content.

The equipment portfolio will be on display at the National Restaurant Association Show in Chicago from May 17 to 20.

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