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Issue Date: Vol. 53, No. 6, June 2013, Posted On: 6/6/2013

Pepsi 'Like' Machine Vends Free Drinks For Sampling Promotions

Emily Jed
TAGS: social media vending machine, Pepsi like machine, vending machine, vending, automated retailing, Pepsi, Pepsi MAX, product promotion, Pepsi Like Vending Machine

Pepsi Like Vending Machine ZAVENTUM, Belgium -- A Pepsi vending machine here dispensed a free can of soda in exchange for a Facebook "like" for concert-goers attending the Belgium leg of Beyoncé's world tour.

Concert fans could connect to the Pepsi "Like" Vending Machine using their smartphones or the machine's touchscreen interface. Once connected, the vending machine directed consumers to "like" Pepsi's page using their Facebook accounts to receive a free can of Pepsi or Pepsi MAX.

PepsiCo said the innovative sampling approach gave the company the opportunity to interact with its consumers and insight into who "liked" and tried its products.

The beverage giant said it plans to use the technology at future Pepsi events in Belgium.

See the machine in action on YouTube.

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