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Issue Date: Vol. 53, No. 11, November 2013, Posted On: 11/19/2013

Coast To Coast Readies Redemption Games, Side Box And ReRave Update

Hank Schlesinger
TAGS: arcade game, redemption amusements, Coast To Coast Entertainment, Down the Drain, Coast to Coast Side Box, ReRave, Low Boy Crane

SAYREVILLE, NJ -- Coast To Coast, arcade Coast to Coast Entertainment is putting the final touches on several new amusement machines that will make their debuts at the IAAPA Attractions Expo.

Down the Drain is a one-player redemption game equipped with a spinning playfield beneath a Lexan dome. Players push a button to stop the playfield and land a bouncing ball at the highest-value hole possible. There are 24 holes, programmable at six different ticket values. Four paddles attached to the playfield at the 12, three, six and nine o'clock positions provide an additional element of skill to the game.

"It's simple to play, but hard to master because that ball is being tossed around in so many directions," said Coast to Coast's Jim Chapman, "and that's the appeal. "We've been testing it throughout the summer and it consistently placed among the top-earning games. There was a lot of repeat play."

Adding charm to Down the Drain is attractive backlighting. It also includes a full complement of operator-adjustable features, as well as its multi-coin play that increases the reward for additional credits inserted.

Also new from Coast to Coast is Side Box. This add-on for cranes, merchandisers and even bulk vending machines allows operators to vend keys that open a compartment. A strictly mechanical device, Side Box can stock product sizes not supported by standard games and venders; keys that unlock a box permit redemption for high-end electronics, plush, sports equipment and ticket bundles.

Side Box measures 60" H. x 14" D. x 12" W., has five lit compartments of varying sizes and is made of rugged powder-coated steel. Once a player retrieves a prize from a compartment, the key is secured into place in the lock. The unit can be mounted on the side of an existing game or a nearby wall.

"It's incredible what it does for the earnings," Chapman said. "The one we tested in Atlanta went through 400 capsules in half an hour."

IAAPA will preview Coast to Coast's updated ReRave videogame, a musical rhythm game. Set to ship by the end of the year, the new cabinet design -- 32" W. x 36" D. and 78" H. -- boasts a cleaner, more compact look over the earlier design. It now uses a 37" touchscreen, compared to the 42" original.

coast to coast

photo | LOW BOY: Also new and making an IAAPA debut is Low Boy, a Coast to Coast crane with 29" footprint standing 35" high, sized for placement in front of a redemption counter, alongside half-walls or in entrance ways. Balls, sunglasses and jewelry are game.

"We're seeing more FECs and some select bars really accept the ReRave," Chapman reported. "Bar locations are always looking for something different, and ReRave is something street operators could add to their mixes."

ReRave, which is based on the popular app for mobile devices, challenges players to tap to the beat of a song to score points. The coin-op adaptation can connect to the Internet, too. As company officials have noted, the game is already well known to a large segment of the videogame-playing population.

"We made the cabinet a little smaller and sleeker-looking, making it easy to place," Chapman said. "Bright and streamlined, it will really stand out on its own now."

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