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Issue Date: Vol. 53, No. 3, March 2013, Posted On: 3/5/2013

Red Bull Adds New Flavors

Emily Jed
TAGS: Red Bull Editions, Red Bull extension, Red Bull flavors, energy drink, vending, vending machine

Red Bull, vending SANTA MONICA, CA -- Red Bull said it is rolling out three new flavors, offering alternatives to the taste of its signature energy drink for the first time, in the U.S., in the brand's 15-year history.

Formulated to provide the same energy boost as the original, Red Bull Editions is offered in cranberry, lime and blueberry, in red, silver and blue cans, respectively.

Red Bull Editions comes in 8.4-fl.oz. cans, which contain 80mg. of caffeine, about the same as a brewed cup of coffee. They join Red Bull's original, sugar-free and total zero varieties.

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