Posting videos that CEC executives hope will go viral and recruiting mothers to blog about their family's experiences at Chuck E. Cheese's are among the heightened activities in the social media crusade.
These initiatives are part of a new marketing strategy to strengthen Chuck E. Cheese's message to parents. CEC retained ad agency M/C/C in July 2010 to increase the chain's social media footprint. Shifting the marketing effort from children to parents was announced in CEC's first-quarter financial report. | SEE STORY
In February, M/C/C won the top honors at the MarCom Awards for a CEC social media campaign featuring blogs written by mothers.
Information Week said Chuck E. Cheese's has so far recruited 300,000 Facebook fans and 4,000 Twitter followers, and has generated 3 million YouTube video downloads and close to 900,000 blogger referrals to its website.