QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 54, No. 2, February 2014, Posted On: 1/24/2014

Sony Vends Waterproof MP3 Players Inside Water-Filled Bottles

Emily Jed
TAGS: Sony, vending, Sony vending machine, waterproof MP3, MP3 in water-filled bottles, DraftFCB, Unusual Vending Machine in Auckland New Zealand

AUCKLAND -- Sony is demonstrating just how rugged its waterproof MP3 players are by immersing them inside water-filled bottles and selling them through vending machines.

DraftFCB, an Auckland, New Zealand-based advertising and marketing agency, created the world's first "Bottled Walkman," which gives Sony a unique way to display the product that instantly demonstrated its benefit.

The concept "transformed the humble vending machine into a conversation starter, a media portal and a distribution channel that completely removed the barriers to purchase," DraftFCB said. It also allows swimmers to buy the product right then and there, as easily as buying a bottle of water.

See the machine in action:

Topic: Vending Features

  • Lavit's Single-Cup Solution: Countertop Cold Drinks, At Long Last?
  • Better-For-You Products Proliferate At Vistar Mid-Atlantic's Largest-Ever Open House
  • VE South Hosts Orientation For New Wittenborg 9100 Coffee Vending Machine
  • AMS Plans January Production For MicroVend Countertop Machine
  • Businesses Begin To Accept Mobile Payments With Square's New Reader

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570