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Issue Date: Vol. 52, No. 4, April 2012, Posted On: 4/4/2012


Sega Says Home Video Loses $86M, Plans U.S. And European Cuts


Marcus Webb
amusement business, video game, arcade video game, home video game, Sega Corp., Sega Sammy, Hajime Satomi, Sega loss, Sega video game

TOKYO -- Sega Sammy chairman and chief executive Hajime Satomi said on March 30 that Sega Corp.'s consumer game division will be downsized and restructured in the U.S. and Europe, triggering an unknown number of layoffs. The move is in response to an $86.4 million loss for the financial year, ended March 31.

Satomi blamed the company's setbacks on a "challenging economic climate and significant changes in the home videogame software market environment."

Consumer videogame sales have declined 20% to 30% over the past year as the global recession finally took its toll on a market the previously appeared impervious.

Sega Amusements USA, which represented Sega Sammy's arcade game interests, consolidated and reorganized nine months ago. | SEE STORY


Topic: Music and Games Features

Articles:
  • Filmmaker Pay Tribute To Donkey Kong
  • Adults Allegedly Encourage Pint-Size Crane Machine Thief
  • Claw Machine Ringer In China Wins Over 3,000 Toys, Infuriates Location Owners
  • AAMA Selects Pete Gustafson As Its New Executive Vice-President; John Schultz Retires In May
  • GameWorks Opens In Denver; New Amusement Center Features E-Sports Lounge And Laser Tag

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