QUICK LINKS: Videos  |  Micromarkets |

Redemption Report




Buy a Classified Ad


Editorial Calendars


Circulation Data






Date Book


Bookmark this site

Issue Date: Vol. 53, No. 12, December 2013, Posted On: 11/19/2013

McDonald's And Kraft Partner For McCafé Packaged Coffee

Emily Jed
TAGS: coffee news, Kraft Foods Group, McDonald's, McCafé, McDonald's branded packaged coffee, Tassimo single-cup brewing system, K-Cups for Green Mountain Coffee Roasters

NORTHFIELD, IL -- Kraft Foods Group and McDonald's have partnered to test McCafé-branded packaged coffee in new formats.

McCafé will be sold in whole-bean, ground and single-cup formats in grocery stores beginning next year, according to Kraft chief Tony Vernon, who announced the partnership. Vernon did not disclose the test markets.

Kraft is the exclusive distributor of the Tassimo single-cup brewing system, but also markets its Maxwell House and Gevalia brands in K-Cups for Green Mountain Coffee Roasters' Keurig brewers.

Starbucks ended its packaged coffee retail partnership with Kraft in 2010. Kraft sued the Seattle coffee giant in an attempt to stop it from terminating the contract, but the court ruled in Starbucks' favor.

Starbucks then struck a deal with Green Mountain Coffee Roasters to create Starbucks-branded K-Cups for the Waterbury, VT, roaster's Keurig system. The Seattle-based coffee chain also launched its own single-cup brewer, the Verismo.

McDonald's has been selling packaged coffee in Canadian grocery stores for the past year.

Topic: Coffee Service News

  • Nescafé Teams Up With Google For Virtual-Reality Coffee Experience
  • Torani Enters Single-Cup Coffee Arena
  • DS Services Acquires Consolidated Water Group
  • Club Coffee's 100% Compostable Coffee Capsule Earns BPI Certification
  • National Coffee To Market Numi Organic Tea In U.S. OCS Market

Copyright © 2015 Vending Times Inc. All rights reserved. 
P: (516) 442-1850 | F: (516) 442-1849 | subscriptions@vendingtimes.net
55 Maple Ave. - Ste. 304, Rockville Centre, NY 11570